Well now that you have got your own custom and unique logo design to be used as your businesses identity, the big question is how to test its effectiveness. Obviously you would try it in all your marketing campaign, for example on your advertisements in print, electronic or web media. On your office stationary, your promotional banners and pamphlets, business cards and the list goes on and on.
However the quickest way to test the success and effectiveness of your logo design is by testing it on your social networks. You should definitely use your business logo on your business pages and groups on facebook but also post a larger size image of it on your online communities. Ask your contacts, fans, followers, friends and family to comment on this logo design.
Your message should be polite and it should show your genuine appreciation for the comments people are going to make. You would be surprised the kind of feedback you would get there on your logo design. Also you will learn a lot more about how your clients, customers or potential customers see your business and what they would like to see from your corporate id.
Remember not every one is going to like you or logo design but if it provokes discussions around your business then it's worth it.
Saturday, March 20, 2010
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